Linkfair’s innovative design once again won the

Linkfair’s innovative design once again won the "Academy Award for Product Design"–iF Design Award

Recently, known as the "the design of the Oscar", iF Design Award (“iF” for short) in Germany have officially announced the winners in 2020. One of independent innovative design in Linkfair Group – Art tree kitchen untensil sets stood out from approximately 7000 contestants around the world and won the iF Design Award 2020, which become the third iF winning product of Linkfair Group.



iF DesignAward, founded in 1954, is held by Hannover Industrial Design Forum, the oldest industrial design institution in Germany. The award is famous for its “independence, rigorousness and reliability”, and has become the quality standard of excellent design for 67 years. iF DesignAward, together with the Germany “RedDot” (the red dot design award) and the “USA IDEA” (Industrial design excellence award), is known as the world’s three major design awards. 
Art tree kitchen untensil sets designed by Linkfair group, won the favor of 78 most authoritative international experts in the design field from 20 countries. What did it depend on? It can be seen from the winning comments: Storage function of saving space which subvert tradition perfectly combine with interesting and elegant art shapes, which makes the kitchen life full of vitality and joviality. Winning the iF DesignAward once again demonstrates the uniqueness and outstanding strength of the innovative design of Linkfair Group.



Art tree kitchen untensil sets is a foldable cookware set. It takes “tree” as creative design prototype, and fully incorporates the appearance of the tree. The design team upgrade its function and art shapes, such as creative, special and colorful shapes and subverting the traditional storage function, which gives an excellent vision and convenient use experience. Integrating art into the kitchen, making life better fully demonstrates Linkfair's pursuit of quality life.



At the beginning of 2020, in this special period, Linkfair's innovative design has been highly recognized by the design field, which is undoubtedly full of positive energy. In the future, Linkfair Group will adhere to the original intention of "creating a superior global quality life", concentrate on studying the global consumer demand, constantly strengthen innovative ability, and create more high- quality cookware.